why auction

Auction Provides High Exposure Sales Approach

• A focused advertising campaign is conducted for each property
• Quality brochures are produced and distributed to a broad range of real estate purchasers
• Various media are used to promote the property being sold including newspapers, television, radio, magazines, direct mail and video
• Encourages Realtor® participation

• Once the promotion begins, the auction sale takes place in about three to four weeks
• Auction promotions can generate a sale prior to auction day
• Auction avoids drawn-out negotiations and unnecessary contingencies because terms and conditions are preset by the seller

• The auction process causes multiple buyers to compete at the same time and place to purchase your property
• Competition generates excitement and motivates buyers
• Competitive bidding often draws prices higher than the seller's expectations

• High demand, broad interest properties where competition between buyers would increase price
• Property a seller desires to convert to cash quickly
• Properties owned by seller who has purchased second property using a bridge loan or who has signed a contract for property "subject to the sale of existing property"
• Estate and surplus properties
• Inactive real estate listing needing a fresh marketing approach

• Experienced, professional staff that specializes in real estate auctions
• High impact, focused marketing campaign
• Direct mail marketing to a target audience
• Property CD and/or video production
• Newspaper, magazine and other print advertising media
• Extensive Internet and E-mail promotion of property
• One or more open houses as well as individual showings
• Detailed information packet on each property for interested buyers
• Ballroom or tent facility in which to conduct the auction as appropriate
• Financing for real estate buyers tailored specifically to our auction program
• Realtor® participation
• Buyer, seller and Realtor® auction education seminars